Hey there, wunderkind!

A late happy 4th of July to our American learners, and happy Nudgestock!

Today in London, the world's biggest festival of Behavioural Science and Creativity is happening, and you can live stream the talks right here 🎉

If you miss them, however, fret not! Next Thursday at 3 pm BST, we are hosting a full festival wrap-up that will cover the insights and highlights from Cannes Lions and Nudgestock 2024. Sign up here.

Otherwise, please enjoy the nerdy nuggets in this edition of weekend reads.

Big love,

Chris & the 42courses team

• Rory Sutherland's Nudgestock Talks: All in one place with key takeaways pulled out from each, here is a wonderfully neat place to feast on the wit and wisdom from the event nicknamed "Glastonbury for nerds."
   
• What you learn from 60 years in AI: Ray Kurzweil holds the record for the longest career in AI and has made some startlingly accurate predictions. Find out what he thinks is next.
   
• Another Dull Webinar: The bright mids from System1 and eatbigfish are hosting a free webinar on 9 July on the extraordinary cost of "dull" advertising and how to overcome it. Sign up here to check it out.
   
• The "old-comfortable-shoe" phenomenon: Have you noticed how many trailers use slow, moody covers of songs you know? Here's why they do it.
   
• What type of creative are you? Take this quiz from Adobe! And enjoy the bizarrely whimsical questions, ASMR art cut-scenes, and surprisingly in-depth results. (Seriously, this one is actually worth the 5 minutes you'll spend on it.)

• 1687 - Isaac Newton's great work, Principia, is published by the Royal Society in England, outlining his laws of motion and universal gravitation. 📚
   
• 1900 - The world's first compulsory education act, mandating that children must attend school, is passed in the Netherlands. 🎓
   
• 1946 - Louis Réard's design for a bikini swimsuit debuts at the Paris fashion show. 👙
   
• 1975 - At the Knebworth Festival in England, Pink Floyd debuts their album Wish You Were Here with pyrotechnics and an exploding plane that flies into the stage. 🎸
   
• 1989 - Seinfeld screens its pilot episode. 📺
   
• 1993 - Icelandic musician Björk releases her first solo album, Debut. 🎤
   
• 1994 - Amazon.com is founded by Jeff Bezos in Bellevue, Washington. 🛒
   
• 2012 - The Shard, the tallest building in Europe at 309.6 metres, is opened in London. 🏙️
   
• 2021 - One of the world's oldest pieces of art, a 51,000-year-old deer bone carved by Neanderthals, is announced as discovered in the Harz Mountains, Germany. 🦴
   
• 2023 - Meta launches Threads, Instagram's new public conversations app. A day later, it becomes the most rapidly downloaded app ever, with 30 million downloads. Today, it has 175 million users.📱