Wink Wink Nudge Nudge | Weekday Wisdom 🚀

← Archive LinksWink Wink Nudge Nudge | Weekday Wisdom 🚀 · 2024-07-02← Older Newer →

Hello there, oh glorious you!

The world's greatest festival of behavioural science and creativity, led by the charming wiki-man himself, Rory Sutherland, is coming up this Friday 🎉

Did you know that you can livestream all the talks at Nudgestock? All you have to do is register here.

In other BREAKING NEWS: we will be hosting a wrap-up of Cannes Lions and Nudgestock next Thursday at 3 pm GMT. You can sign up for the live session here.

Big love,

Chris & the 42courses team x

COURSE OF THE WEEK 🏆

Every business faces challenges, from attracting new signups to growing the brand. Sales and marketing teams have limits, and this is where behavioural science steps in like your secret weapon.

APPLIED BEHAVIOURAL SCIENCE with Rory Sutherland provides a step-by-step guide to using psychological principles to solve problems and create value in any industry.

It complements our bestselling Behavioural Economics course by focusing on practical applications. In this course, you'll learn a simple framework to research, develop, design, and implement behavioural interventions to change behaviour.

Here's what one of our learners had to say:

"Concise, and informative, lots of very useful take aways that can be applied straight away along with some super case studies." - Paul L ⭐️⭐️⭐️⭐️⭐

THE TUESDAY TAKEAWAY 💡

Never heard of Nudgestock? No problem.

It's a conference like no other, featuring talks from world-renowned experts on the fascinating ways that humans really behave and creative ways to influence them for good.

Rather than read about it, why not listen to these 10 Nudgestock Talks You Mustn't Miss from past events?

And, if you love those, here are 10 More Unmissable Talks From Nudgestock.

WHAT MAKES THIS AD GREAT

Rights against the Right - Such a simple yet clever idea.

Nazi signs, symbols and words are banned in Germany and most of Europe, but to get around this, far-right Nazi organisations use codes to bypass the bans (e.g. "HITLER" became "HTLR").

So, this anti-Nazi charity secured the trademark rights for the best-selling German and international Nazi Codes at the European Trademark Office. As the new rightful owners, they can force Nazi shops to destroy the merch bearing these codes and claim compensation for each sale! Genius.

If you want to learn how to solve problems in an interesting way like this, try our Problem Solving course.

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Bonus joke: What do you call a pile of cats on a heap of dirt?
A meown-tain out of a mole-hill 😂