Hello, you savvy savant!

Happy Friyay! As we gear up for Nudgestock, the world's biggest festival of Behavioural Science and Creativity, we're bringing you some insights into behaviour and a few creative gems.

From seven ways to influence people, and the powerful sense of smell, to the colour you definitely can't use in your designs, it's all here 🎉

Big love,

Chris & the 42courses team

• A host of headlines and clever copywriting: Feast your eyes on these brilliant prints and billboards that feature some of the finest lines in ad-land.
   
• The ultimate business skill: Learn the seven universal principles of influence that reliably influence people to say ‘yes’.
   
• Sidewalk tea and other priming tricks: Find out some of the behavioural science nudges that stores like Aesop draw people into their stores and make them feel welcome. 
   
• You could be sued for using this pink: These seven colours have been trademarked by brand across many industries, and if you use it in your designs, you may need to go to court.
   
• 10 more unmissable Nudgestock talks: From John Cleese's advice on how to become more creative to Dave Trott's signature critique of complexity, these talks are ludicrously entertaining and educational.

• 1358 - Republic of Dubrovnik is founded 🌍
   
• 1652 - The first speed limit in North America is enacted with "No wagons, carts or sleighs shall be run, rode or driven at a gallop" 🚦
   
•  1746 - Flora MacDonald helps Bonnie Prince Charlie, disguised as Betty Burke (an Irish maid), to evade capture by landing him on the Isle of Skye 👑
   
• 1894 - Annie Londonderry sets out from Boston to become first woman to bicycle around the world (completes her journey in September 1895) 🚴‍♀️
   
• 1923 - Capt. Lowell H. Smith and Lt. John P. Richter perform the first ever aerial refuelling in a DH-4B biplane ✈️
   
• 1940 - USSR returns to the Gregorian calendar, using Sunday as a rest day, after 6 years of using a Russian six-day calendar 📅
   
• 1969 - Denver Pop Festival opens and 50,000 people attend. Frank Zappa, Creedence Clearwater Revival, and Jimi Hendrix headline 🎸
   
• 1979 - Heavyweight Muhammad Ali confirms that his 3rd retirement is final (it isn't) 🥊
   
• 1999 - Tony Hawk is the first skateboarder to land a "900", (a 2-½ revolution aerial spin), at the X Games in San Francisco, California 🛹