Lessons From Cannes Lions | Weekday Wisdom 🚀

← Archive LinksLessons From Cannes Lions | Weekday Wisdom 🚀 · 2024-06-25← Older Newer →

Hello, you brilliant brainiac!

Last week was the Cannes Lions International Festival of Creativity, and on top of seeing the best work from brands around the world, we also got to chat with some amazing people.

Many experts from a variety of fields lend us their minds and voices to help explain course topics from the perspective of real-world industry leaders.

We love working with them, and sometimes, the love is sent right back:

If you want to soak some some lessons from Cannes Lions, and see what thought leaders like David Lubars, Quinnton Harris, Vicky Maguire and Rory Sutherland have to say, take any one of our Cannes Lions courses and enjoy the pearls of wisdom.

Chris & the 42courses team

WHAT MAKES THIS AD GREAT

This year's Grand Prix winner of the Dan Weiden Titanium Lion was awarded to DoorDash for their stupendous Super Bowl campaign - DoorDash All The Ads.

Instead of just advertising their service, DoorDash hijacked the entire ad-heavy event and offered people a chance to win a prize from every brand advertised during the game.

It's almost as if the creators of this phenomenon had never heard of advertising and, upon being told what it is, came up with a fresh idea that not only grabbed attention, supported every other brand that advertised at the Super Bowl, but also demonstrated what DoorDash can do.

This is "show, don't tell" at its best, and so much more!

COURSE OF THE WEEK 💡

We have yet another FREE course to share with you, this time about Behavioural Science.

The Best Of Nudgestock offers you 10 enlightening lessons on behavioural science from the brilliant minds at Nudgestock over the years.

The world's premier festival of behavioural science is next Friday, July 5th, and this course is the perfect preparation!

But if that's not enough, be sure to explore our other engaging behavioural science courses.

Copyright © 2024 42courses, All rights reserved.

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Bonus joke: Who reported the robbery at the Apple Store?
An iWitness 😂