Hey there, curious connoisseurs!

We've been at Cannes Lions this week, celebrating the best in creativity. If you want to check out this year's Grand Prix winners, here they are: hot off the press!

This week's edition of Weekend Reads features a fun look at some great ads, some AI news as usual, and for those still buzzing from Cannes Lions, an article on how to make such award winning work.

So, grab a cuppa, settle into your favourite chair, and prepare to be entertained and enlightened.

Big love from sunny Cannes,

Chris & the 42courses team

• What does it take to win a Cannes Lion? Sooraj Divakaran dives into the art of creating and packaging a piece of work specifically to win at the International Festival of Creativity.
   
• Apple in bed with OpenAI and Tesla is NOT happy about it: Elon Musk is concerned about data security as Siri gets supercharged by ChatGPT. 
   
• Is this even Ketchup? Heinz blows us away, yet again, with this genius tactic for helping people recognise whether the ketchup in the Heinz bottle at their local restaurant is actually Heinz.
   
• Marketing myths busted: We asked Marketing Expert Dr Lachezar Ivanov 5 questions and this is what he had to say
   
• How beer ads overcome their biggest obstacle: Have you ever wondered why beer ads never feature anyone getting drunk? Here's a list of great ads that focus on other features

• 1675 - The foundation stone for London's St Paul’s Cathedral is laid 🏛️
   
• 1853 - An envelope-folding machine is patented by Russell Hawes in Worcester, Massachusetts ✉️
   
• 1913 - Tiny Broadwick becomes the first woman to parachute from an airplane 🪂
   
• 1948 - Columbia Records unveils the 33-1/3 rpm LP phonograph record, revolutionising the music industry 🎶
   
• 2001 - Frida Kahlo becomes the first Hispanic woman to be honoured on a US postage stamp 📬
   
• 2006 - Pluto's newly discovered moons are officially named Nix and Hydra 🌑
   
• 2018 - New Zealand Prime Minister, Jacinda Ardern, becomes the second world leader to give birth in office, to a daughter 👶
   
• 2020 - A new archaeological discovery is made near Stonehenge: a large circle of shafts surrounding a village dated approximately 2500 BC, making this the largest prehistoric structure in Britain 🏺
   
• 2023 - The US approves chicken made from animal cells - the country's first lab-grown meat, aimed at reducing harm to animals and the environment 🍗