In The Cannes Lions' Den | Weekday Wisdom 🚀

← Archive LinksIn The Cannes Lions' Den | Weekday Wisdom 🚀 · 2024-06-18← Older Newer →

Hey there, creative champions!

The Cannes Lions are roaring, and inspiration is ringing loud 🦁

This week, we're celebrating the insights and trends that emerge from the festival, so that we can help your creative vision become award-worthy too.

Yesterday, the first category winners were announced. See below to find out what they were, and please enjoy our favourite in the "What Makes This Ad Great" section.

Onward to creativity!

Chris & the 42courses team

THE FIRST CANNES LIONS GRAND PRIX 🏆

Outdoor: Magnum Ice Cream's Find Your Summer by LOLA Mullenlowe, Madrid, Spain, AND Pedigree's Adoptable by Pedigree by Colenso BBDO, Auckland, New Zealand

Print & Publishing: Coca-Cola's Recycle Me by Ogilvy, New York, USA

Audio & Radio: Specsavers' The Misheard Version by Golin, London, UK

Health & Wellness: Dramamine's The Last Barf Bag by FCB Chicago, USA

Pharma: Siemens Healthineers' Magnetic Stories by Area 23 New York

WHAT MAKES THIS AD GREAT

Yesterday's Audio & Radio Grand Prix Winner, The Misheard Version by Specsavers, is one of those ideas we all wish we'd had first.

In classic Specsavers' humorous style, this truly groundbreaking piece of work made people laugh while taking a hearing test.

The Jury President for this category, Simon Vicars, Chief Creative Officer of Colenso BBDO New Zealand, had this to say about the campaign:

“‘The Misheard Version’ by Specsavers is a brilliant example of creativity turned up to 11. A nationwide hearing test, disguised inside an iconic song. Creative to its core and recklessly ambitious in its execution. It powered business results and broke into culture. Thank you, Specsavers for making us laugh, for committing properly to this idea, and for making our Jury’s biggest decision an easy one.”

COURSE OF THE WEEK 💡

Feeling inspired by Cannes Lions? We've got the perfect springboard for your next creative leap!

Our FREE course, 70 Years Of Cannes Lions takes you on a whirlwind tour of advertising's greatest hits.

Explore the evolution of creativity, from the iconic campaigns of Bill Bernbach and David Ogilvy to last year's groundbreaking digital nation. It's a treasure trove of inspiration to fuel your own award-winning ideas.

Here's what one of our learner's had to say about it:

"Short but sweet. So many great ads in there. Makes you feel like they don’t make them like they used to!" - Magnus H ⭐️⭐️⭐️⭐️⭐

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Bonus joke: How do you prepare holy water?
By boiling the hell out of it 😂