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Ahoy, oh captain my captain!

It's been a busy few weeks, but great news - we're hosting a wrap-up of Cannes Lions and Nudgestock all put together in one fantastic smorgasbord of behavioural science and creativity!

So even if you've spent the last month shunning social media and sipping virgin mojitos on an isolated island, just click here to join our event this Thursday at 3 pm BST and get the best from these two festivals 💡🎨

Can't wait to see you on Thursday!

Big love, 

Chris & the 42courses team x
 
CANNES YOU NUDGE IT?
COURSE OF THE WEEK 🏆 
Listening to fascinating talks on behavioural science is one thing, but one of the questions that cropped up at Nudgestock last week was, how do you practically apply this stuff to your brand?

Well, luckily, we have a whole course on just that, with the renowned behavioural scientist, Richard Shotton!

This course looks at a wide variety of biases and explains how to practically apply them, using a simple framework, helpfully named C.R.E.A.T.E.S.

Here's what one of our learners had to say:

"It's been the first time I cried and laughed so much attending a marketing course. You gave me insights to communicate in a better way as a marketer, but also as a wife, as a mum, as a human being." - Giovanna R ⭐️⭐️⭐️⭐️⭐
THE TUESDAY TAKEAWAY 💡

On the topic of applying lessons to your real life, check out our podcast with Todd Henry, author of The Accidental Creative and often called "The Arms Dealer of The Creative Revolution".

In this chat he discusses sustainable creativity, embracing discomfort, and more!
WHAT MAKES THIS AD GREAT 
Oxford Street in London has its first branded building wrap, not only to announce the upcoming opening of an Ikea store, but also to protect workers from the elements of a typical British summer. On top of that, the PVC-free polyester-based textile billboard is going to be be recycled and reused for a surprise element of the campaign that is still to come.

What makes this ad astoundingly great is its simplicity, and the fact that it works as well in an environmentally conscious 2024 as it would have in the Mad Men days of the past.

If you love good ads like we do, find out how to make them in our Advertising Essentials course.
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Bonus joke: Time flies like an arrow, but fruit flies like a banana 😂