Hello there, bright sparks!
Happy Bicycle day! (Read more about that below) and welcome to a weekend filled with delightful discoveries from the digital domain! 🎉
This edition has a whiff of mystery with blank billboards that smell like something we all know, an eye-popping innovation from Boston Dynamics, and a very clever answer to the increasingly popular web search for low maintenance dogs.
Don't forget - we're hosting a live Q&A session with Quinnton Harris on Thursday, 25 April at 3pm GMT and you can sign up to join here.
Big love,
Chris & the 42courses team x
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- Blank billboards that smell like...: Is it an installation? Is it priming? Or is it just subliminal advertising? You be the judge of this stunt pulled by McDonalds.
- Hasta la Vista baby - Boston Dynamics is BACK: Just when you forgot about them, Boston Dynamics and their terrifyingly capable robots join the age of AI. Their new Atlas robot is a swivelling, shape-shifting nightmare.
- The end of "followers" and the future of creativity: The CEO of Patreon gave a delightful talk at SXSW about the relarionship between makers and consumers and what that might look like in the future.
- A fantastic example of framing: What type of dog should you get if you want a low maintenance breed? Whiskas says you should get a Meowzer - or in other words, a cat.
- An interview with Dave Dye: Dave Dye writes one of the most entertaining advertising blogs out there, but this time he's on the hot seat and we get a look into his experience in ad-land.
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9 Things That Happened On This Day - 19 April
- 1770 - Captain James Cook, aboard the HMS Endeavour, first sights the eastern coastline of what is now known as Australia 🌏
- 1775 - Paul Revere, William Dawes and Samuel Prescott are captured by British troops on their "midnight ride" from Lexington to Concord, Prescott escapes to warn Concord as does Dawes who acts as a decoy. 🐎
- 1897 - The first Boston Marathon is held, initially inspired by the success of the marathon at the first modern Olympic Games the previous year 🏃♂️
- 1943 - Bicycle Day begins - Swiss chemist Dr. Albert Hofmann takes LSD for the first time, and attempts to ride his bicycle home with interesting results. 🚲
- 1971 - The Soviet Union launches Salyut 1, the first space station, into orbit around Earth 🛰️
- 1977 - The Optical fibre is first used to carry live telephone traffic, a pivotal moment in the development of telecommunications and internet technology 📞
- 1981 - The first successful demonstration of a computer mouse and the graphical user interface by Xerox 🖱️
- 1982 - The first emoticons :-) and :-( are posted by Scott Fahlman on an online bulletin board at Carnegie Mellon University, marking the beginning of digital communication’s emotional expression 😊😞
- 1985 - The discovery of the ozone hole over Antarctica is made by British scientists, which would lead to international treaties on environmental protection 🌍
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