A Q&A You Can't Afford To Miss | Weekday Wisdom 🚀

← Archive LinksA Q&A You Can't Afford To Miss | Weekday Wisdom 🚀 · 2024-04-23← Older Newer →

Hello there, curious mind!

Open up your calendar and start moving things around because you do not want to miss this:

Cannes Lions Grand Prix winner and Design Jury President, Quinnton Harris is joining us for an exclusive, live Q&A session this Thursday.

He'll be sharing his insights on how to create great work, and how to make yourself and your organisation more creative.

Quinnton also happens to be an extraordinarily nice guy, but don't believe us - come find out for yourself 😉

Sign up here to join the event at 3:00pm GMT on 25 April 2024.

Big love,

Chris & the 42courses team x

ICYMI 👀

1. Alice Sherwood on Authenticity in today's counterfeit culture
We hosted a podcast with Alice Sherwood, the author of Authenticity, to discuss this concept and its relevance in today's world. Alice explores technology, AI, misinformation, and the changing dynamics of authenticity in advertising, marketing, and art. You can listen to it through the link above, or watch the conversation here.

COURSE OF THE WEEK 💡

Whether you're steering a brand, running a business, or even starting your own business, Advertising 101 is your essential toolkit.

In a world filled with noise and chaos, not to mention a barrage of bad ads, standing out is more challenging than ever.

Certified by Cannes Lions, this course overflows with over 100 award-winning case studies that will ignite your imagination, alongside heaps of empirical research to deepen your grasp of advertising’s foundational principles. It equips you with the skills necessary to craft ads that truly resonate.

Taught by luminaries of the advertising world like Les Binet, Quinnton Harris, Mariana O’Kelly, Josy Paul, Vicky Maguire, David Lubars, Nils Leonard, and Rory Sutherland, this course offers exclusive insights from the industry’s brightest stars.

So what are you waiting for? Get started today.

Here's what one of our learners had to say:

THE TUESDAY TAKEAWAY 💡

"You cannot create great work unless a little bit of you goes into it, be it your heart, your soul or your beliefs."
— John Hegarty

Sir John Hegarty is the co-founder of BBH, the author of Hegarty on Advertising, and a legend in his own right. So we asked him for his top ten ads of all time to find out what work he thinks is worthwhile 😊

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Bonus joke: What did the fish say when he swam into a wall?
Dam 😂