1. Podcast with Matt Locke
The marvellous Matt Locke talks about behaviour, technology and storytelling. Matt used to head up innovation at the BBC and is one of the world's leading minds on multiplatform storytelling. If you want to tell stories in today's world that will stand out and get attention, then give this episode a listen.

“People hate advertising until they lose their cat.“- David Droga

If you work on a brand, own a business, or you’ve lost your cat, then you need Advertising 101.

The world is filled with noise and clutter, and a lot of bad advertising, so getting people to notice you is harder than ever.

This Cannes Lions certified course is brimming with over 100 award-winning case studies to inspire you, and lots of data-driven research to help you understand advertising’s core principles, and equip you with the tools to create outstanding ads.

It's taught by the most celebrated experts in the advertising industry, such as Les Binet, Quinnton Harris, Mariana O’Kelly, Josy Paul, Vicky Maguire, David Lubars, Nils Leonard, Rory Sutherland, and more.

So what are you waiting for? Get started today.

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