Hello there clever clogs!
Welcome to your weekend and a whole host of wonderful nuggets from the corners of the internet 🥳
Find out why you might want to break up with Gmail, catch a behind-the-scenes look at Specsavers' latest outdoor stunt, and read a typical piece of Roryness, in Mr Sutherland's opinion on driverless cars.
Don't forget - we're hosting a live Q&A session with Quinnton Harris on Thursday, 25 April at 3pm GMT and you can sign up to join here.
Big love,
Chris & the 42courses team x
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- How to turn sad customers into glad ones: Luggage brand Béis was becoming a meme...of customers sharing wear and tear videos after just one trip. So they created the world's first "luggage car wash" to turn those frowns upside down.
- What would a world of driverless cars look like? Rory Sutherland does what he does best, and visualises the second order effects of new technology on human behaviour.
- Behind the scenes of Specsavers' latest stunt: In a beautifully executed outdoor activation, Specsavers got Scottish people tik tok'ing "Brillyint. Shuid hae gaen tae &*^%ing Specsavers” and you can read about it here.
- Why leave Gmail when it's so good? This thoughtful article explains just how revolutionary gmail was, but why modern digital behaviour has so many of us treating it like a "shame closet".
- Advertising as a sidequest: A refreshing look at a career in advertising as a sidequest (a bonus, rewarding, but ultimately superfluous journey) rather than your main gig in life, and what that perspective can offer you.
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9 Things That Happened On This Day - 12 April
- 1606 - The Union Jack is adopted as the flag of English and Scottish ships 🇬🇧
- 1831 - Charles Darwin embarks on his historic voyage aboard the HMS Beagle, a journey that would significantly influence the theory of evolution 🚢
- 1872 - Leroy S. Buffington patents a system for building skyscrapers, a groundbreaking development in architectural design 🏗️
- 1955 - The polio vaccine, developed by Dr. Jonas Salk, is declared safe and effective, a significant milestone in medical history 💉
- 1961 - Yuri Gagarin becomes the first human to orbit the Earth, aboard Vostok 1 🚀
- 1979 - The first successful test of a fully mobile and portable cellular telephone system is conducted in Tokyo, Japan 📞
- 1983 - Harold Washington is elected as the first African-American mayor of Chicago 🌆
- 1992 - Euro Disney (now Disneyland Paris) opens, introducing the magic of Disney to Europe 🏰
- 2007 - Apple Inc. announces the development of the iPhone SDK, paving the way for apps to revolutionise technology 📱
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