Hello there, learned luminary!
Tomorrow it will be exactly 8 years since our very first customer bought a course 🥳
All these years later, and Behavioural Economics is still our best seller. Have you tried it yet?
In other exciting news, we'll be hosting a live Q&A with an expert on decision making NEXT WEEK on 28 March at 11:00am GMT.
Nuala Walsh is the author of Tune In: How to Make Smarter Decisions In a Noisy World. She's also an award-winning business consultant, behavioural scientist, and TEDTalk speaker.
Join the Q&A by Pre-registering here.
Big love,
Chris & the 42courses team x
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ICYMI 👀
1. 42 Quotes on Creativity (Part 2)
“If at first the idea is not absurd, then there is no hope for it.” Enjoy this quote from Albert Einstein, and loads of other gems, from Voltaire to Steve Jobs, in this blog post.
2. Podcast with Dan Ariely
A few weeks ago we had a chat with the behavioural science superstar and utterly lovely chap, Dan Ariely about his new book: Misbelief, Why Raional People Believe Irrational Things. Check it out here.
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COURSE OF THE WEEK 💡
Behavioural Science studies how people think, decide and act in the real world.
So it's absolutely something that anyone who has a brand, or works for a brand, needs to learn about.
Behavioural Science For Brands can improve all aspects of your marketing: from pricing to promotions, from media to messaging. If your customer is human, there will be something for you.
This course comes from the Behavioural Scientist and author, Richard Shotton, and Cannes Lions.
Sign up today and start learning how to make people love your brand even more.
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THE TUESDAY TAKEAWAY 💡
Richard Shotton is one of the most influential, and entertaining, writers in behavioural science. Anyone who wants to do better in marketing would benefit from his wisdom. So we had a chat with him (many chats, actually, but we wrote this one down) and present to you 5 Questions with Richard Shotton.
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