← ArchiveLinksWeekend Reads: 190 🤖 · 2024-03-22← OlderNewer →

Your best weekend reads 🥂🍾 

Hello there, clever clogs!  Welcome to your weekend! We have a whole host of fascinating finds for you, like the power of strong verbs in storytelling, priming on St Patrick's Day, and the true, inimitable genius of human copywriters. Also don't miss our Live Q&A talk next Thursday with Nuala Walsh, the author of Tune In: How to Make Smarter Decisions In a Noisy World. For a highly entertaining and quick taste of Nuala's work, watch her TED Talk. Join by pre-registering here. Big love, Chris & the 42courses team x   David Ogilvy tells it like it is: In this thoroughly interesting video, David Ogilvy explains why "we sell or else" in a monologue that resonates with today's approach to advertising more than you might expect.   Why AI won't steal your copywriting job just yet: Dave Dye and John Stingley have a fascinating chat about the different ways to write an ad, AND you get to look at some fabulous print ads while you listen to the podcast.   Guinness taste better on St Patrick's Day: And not only that, but it's even better when listening to an Irish jig. Find out why here.   Why a 4th century monk could have been the best marketer of all time: He might not have approved, but when Evagrius Ponticus came up with the seven deadly sins, he was basically writing the code of all human desire.   Strong verbs and short sentences: From this wonderful website on the 9 principles of storytelling, this article is about the power of big ideas, small words and short sentences. 9 Things That Happened On This Day - 15 March 1888 - The English Football League is established ⚽   1895 - Auguste & Louis Lumiere show their first movie to an audience 📽️   1933 Franklin D Roosevelt signs the Cullen-Harrison Act, legalising the sale of beer and wine, ending the era of prohibition 🍾   1960 - Arthur Schawlow and Charles Townes received the first patent for the laser 🤖   1963 - The Beatles Release "Please Please Me" 🎸   1982 - NASA's Space Shuttle Columbia Completes Its Third Mission 🚀   1995 - After setting a record for the longest single spaceflight, Cosmonaut Valeri Polyakov returned to Earth 👨🏻‍🚀   1997 - Comet Hale-Bopp's came closer to Earth than it will for the next 2,300 years ☄️   2012 - Film director and explorer James Cameron made a record-breaking solo dive to the Earth's deepest point, the Mariana Trench 🤿 Sent this by a friend and like what you see? Sign up to the 42courses newsletter Copyright © 2024 42courses, All rights reserved. Want to change how you receive these emails? You can update your preferences or unsubscribe from this list. Bonus joke: What do you call a sad strawberry? A blue berry 😂