Hello there, bright mind!
If you've ever bought anything, then we'd like to wish you a happy International Consumer Rights day!
This is a day dedicated to celebrating the customer's point of view, which is something that all brands should care deeply about. You can learn about that and many other important skills in our course of the week - Brand Building.
For some other whimsical intellectual treats, read on for a debate about the future of AI, the story behind Kit Kat's famous slogan and more!
Big love,
Chris & the 42courses team x
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- What will life look like in 5 years time? The Economist got Mustafa Suleyman and Yuval Noah Harari together to debate the future of AI in very practical terms - Will AI bring us unprecedented riches or end human history?
- Early origins of the commitment device: Behavioural science has become enormously popular over the last decade, but it was as early as the 90s that at least one famous psychologist started recommending commitment devices.
- How to get into "The Zone": A new study looked at the brain activity of jazz musicians when they improvise to find out what behaviour patterns can lead to a creative flow state. Read this to find out how you can do this in your own life.
- 15 Famous logos and what they mean: Did you know that the three stripes of Adidas represents increasing levels of challenge, and/or a mountain? Find out so much more about your favourite brands from this list.
- The story behind "Have a break, have a Kit Kat": One of the oldest slogans in the world, this one has been around since 1957, but the origins of the chocolate bar and its association with taking a break goes back way further...
- Cadbury in film noir: It's rare to see some unglamorous, mundane realism in ads, but this one does it with extraordinary acting and a heartfelt story. Enjoy!
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9 Things That Happened On This Day - 15 March
- 44 BC - Julius Caesar is assassinated by Brutus, Cassius and several other Roman senators on the Ides of March in Rome 🗡️
- 1892 - First escalator patented by American engineer Jesse Reno - first used at Old Iron Pier, Coney Island, New York City 🍎
- 1906 - Henry Rolls, Charles Royce, and Claude Johnson formalise their partnership as Rolls Royce Ltd 🚙
- 1907 - Finland is the first European country to give women the right to vote 👩
- 1961 - South Africa withdraws from the British Commonwealth 🇿🇦
- 1962 - Five research groups announce the discovery of anti-matter ⚛️
- 1985 - The first Internet domain name, symbolics.com is registered 🌐
- 1988 - The full stack developer who built 42courses is born! 🎂
- 2016 - Google's DeepMind artificial intelligence wins a game of Go against Lee Se-dol 4-1 🖥️
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