Happy Friyay Sebastian,

Hope you've had a wonderful week despite much of Europe currently doing a wonderful impression of an oven!

I'm just back from Cannes Lions, so in this edition I thought I'd share some of the week's best creative work and some other interesting related things we've learned.

So pour a glass of your favourite tipple and enjoy.

Big love,

Chris and the 42courses team x

P.S. This month we celebrate 10 years of 42courses, so if you're thinking of getting a course or a membership, use the code 4224 at checkout for a lovely surprise.

The Chocolate Heist That Won Cannes · A week before Easter, roughly 413,000 KitKats vanished in transit between Italy and Poland. Rather than bury the story, KitKat told the world and turned shoppers into amateur detectives. It was created by some friends and just walked off with the PR Grand Prix at Cannes.

Midjourney's 60-Second Full-Body Scanner · The AI image company has taken a leap into healthcare. Its scanner lowers you into a shallow pool ringed by half a million ultrasonic sensors and maps your whole body in about a minute, with no radiation and a lot of golden light. The future is weird.

Snap's £2000 Specs · Snapchat reckons glasses are the next computer. Its new standalone AR Specs float a 24-inch screen into thin air, darken like sunglasses in the sun, and ship this autumn. The smartphone's twilight, or a very pricey cul-de-sac?

How Travel Changes The Way You Think · Perfect summer reading from Farnam Street on why travelling as an active participant, rather than a passing observer, can quietly rewire the way you see the world.

Defining Creativity With Sir John Hegarty · One of ours, and rather apt for Cannes week. The man behind Audi's "Vorsprung durch Technik" on why creativity is simply you expressing your point of view, plus his three tests for great work.

Free Beer For Your Voice Notes · Another Cannes winner. Heineken built a WhatsApp bot that turns a friend's three-minute voice note into a free pint, on the cheeky logic that a ramble that long is far better delivered in person, over a beer.

Barbie's Surprising Origin Story · The world's most famous doll was modelled on Bild Lilli, a cheeky German novelty doll from the 1950s who was never meant for children at all. One of Mattel's founders spotted her on a trip to Europe, and the rest is plastic history.

1819 · The US Patent Office issues its very first patent for a velocipede, a wooden "swift walker" you scooted along with your feet, and the great-great-grandfather of the bicycle is born 🚲

1886 · French chemist Henri Moissan finally tames fluorine, isolating the famously ferocious element for the first time after it had defeated, and poisoned, chemists for decades 🧪

1910 · Roy Plunkett, the chemist who would later invent Teflon entirely by accident while tinkering with refrigerants, is born in Ohio 🍳

1925 · Charlie Chaplin's The Gold Rush premieres, complete with the immortal scene of a starving Little Tramp gamely tucking into a boiled boot 🎬

1936 · The Focke-Wulf Fw 61, the world's first genuinely practical helicopter, lifts off on its maiden flight in Germany 🚁

1974 · At a supermarket in Troy, Ohio, a humble 10-pack of Wrigley's chewing gum becomes the first product ever rung up by barcode 🛒

1997 · A little-known book called Harry Potter and the Philosopher's Stone is published, with a modest first print run of just 500 copies. Nearly thirty years on, it's being reborn as a TV series 📚

2000 · Scientists unveil the first working draft of the human genome, the rough map of all three billion letters of our DNA 🧬