Hello, smarty pants!

We have a live event for you coming soon and it's all about AI!

We'll reveal more next week but save the date and register to join so long:

Tuesday 24 September at 11 am BST

In other weekend-ready news, we've got some fantastic ads, a deep dive on where all the mascots have gone, and even a video of our Q&A with Lola Bakare 🤩

Big love,
Chris & the 42courses team

• More brilliance from Oatley: We love a good piece of outdoor, and we love ads from Oatley, but this is even better than you'd expect!
   
• Do questions in headlines make them more effective? Quite possibly, yes. A very clever political ad from the 60s makes this point using behavioural science.
   
• Where art thou, Ronald McDonald? Or, indeed, Toucan Sam, Snap, Crackle, and poor Pop? Brand mascots have fallen out of fashion and this is why.
   
• What's next in shopping, from Tik Tok: Love it or hate it, you can't ignore the impact Tik Tok has had on retail and the trends they're spotting for the future of retail.
   
• Our Q&A with Lola Bakare on Responsible Marketing! Hot off the press, it's a delightful and insightful chat about inclusivity, responsible marketing and how to get it right. You can also listen to it here.

• 3114 BCE - The Mesoamerican Long Count Calendar, used by the Maya, begins its dating (and ends in 2012)  📅
   
• 1651 - King Charles II of England spends a day hiding in an oak tree during his escape after losing the Battle of Worcester. 🌳
   
• 1666 - The Great Fire of London, which had burned St Paul's Cathedral and much of the city over four days, is finally extinguished. 🔥
   
• 1916 - The first true supermarket, "Piggly Wiggly," is established by Clarence Saunders in Memphis, Tennessee, with its grand opening delayed until the 11th due to construction. 🛒
   
• 1968 - Swaziland gains independence from Britain, marking this its National Day. 🇸🇿
   
• 1991 - The name Saint Petersburg is restored to Russia's second-largest city, which had been renamed Leningrad in 1924. 🏰
   
• 1994 - Actor Jackson Pinckney is awarded $487,000 after being partially blinded by Jean-Claude Van Damme during the filming of "Cyborg." 🎬
   
• 1997 - The funeral of Diana, Princess of Wales, is held at Westminster Abbey in London. 🌹
   
• 2012 - Barack Obama accepts the Democratic nomination for President of the United States. 🇺🇸