Hello there brilliant bibliophile!
We have some fantastically interesting reads for you this weekend, like the destructive power of satire, a look into how the brain shapes reality, and an unexpected comeback from some 20-year-old ads.
But first - keep your eyes peeled because we are dangerously close to releasing a brand new course all about imitating nature to solve complex problems. It's called Biomimicry.
You can find out more and pre-register for the course here.
Big love,
Chris & the 42courses team x
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- Creativity more powerful than a molotov cocktail: If you've been paying attention to Hollywood over the past few years, you might notice an interesting theme emerging - destruction of billionaires through satire...
- How the brain shapes reality: This is a bit of a longer watch (1 hour) but it is absolutely fascinating. Andy Clark talks through the inner workings of the predictive brain, and what it does for our well-being, mental health, and society.
- The best way to memorise stuff isn't the same for all situations: We all know that cramming before a test is... a risky strategy, but this study explains why by diving into how the brain stores information.
- The best and worst of April Fool's: On a personal level, April Fool's day could be anything from depressing to disastrous, but when you can sit back and watch big brands pull some pranks, it can be quite entertaining!
- Beer ads from 2004 make a comeback: In a media first, a Chliean ad agency made a series of rather funny beer ads that got spliced into famous movies at critical moments. Recently, they've gone viral as fans make their own versions.
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9 Things That Happened On This Day - 5 April
- 1722 - Dutch explorer Jacob Roggeveen discovers Easter Island, unveiling its massive Moai statues to the Western world 🗿
- 1827 - Joseph Lister, the pioneer of antiseptic surgery, is born in West Ham, England, profoundly changing medical practices 🏥
- 1930 - Mahatma Gandhi lifts a lump of mud and salt and declares, "With this, I am shaking the foundations of the British Empire," beginning the Salt March 🧂
- 1971 - Mount Etna, one of the world's most active volcanoes, erupts in Sicily, Italy 🌋
- 2008 - The Large Hadron Collider is powered up near Geneva, Switzerland, by CERN, heralding a new era in particle physics 🌌
- 2010 - Apple Inc. releases the first generation iPad 📱
- 2015 - The discovery of Homo Naledi, a new species of human ancestor, is announced, providing valuable insights into human evolution 🦴
- 2019 - The first image of a black hole, located in the galaxy M87, is captured by the Event Horizon Telescope 🌠
- 2022 - The James Webb Space Telescope, the largest optical telescope in space, provides its first images, offering unprecedented views of the universe 🔭
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