Hello there, savvy savant!
When is a fake better than the original? 💍
In the spirit of April Fool's (don't panic, it was yesterday - you're safe) we'd like to celebrate a side of advertising that is not real.
Yes, there is a whole category of creativity out there called "spec ads". They are made by anybody, bought by nobody, and look exactly like the real thing.
For your enjoyment, and nothing else, here is a collection of some great spec ads.
Big love,
Chris & the 42courses team x
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ICYMI 👀
1. 42 Quotes From Daniel Kahneman
After gracing this world with his wonderful mind for 90 years, the father of modern behavioural science passed away last week. We wanted to honour the vastness of his expertise with this collection of his quotes. We hope you enjoy it.
2. Podcast with Ian Robertson: How Confidence works
Prof. Ian Robertson chats with our founder, Chris Rawlinson, about how confidence works. You'll learn why it's helpful (and sometimes not helpful) as well as the factors that lead to an increase or decrease in your self-belief.
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COURSE OF THE WEEK 💡
Behavioural science studies how we think, decide and act in the real world.
Applied Behavioural Science is designed as a companion to our bestselling Behavioural Economics course, which introduces the theory of how human beings really make decisions. This course is about putting the theory into practice.
The truth is that every business faces challenges. From sales, to growth, to customer service and more, every organisation aims to change behaviour in some way.
This applied behavioural science course will give you a step-by-step guide to applying a range of psychological principles to solve problems and create value no matter which industry you work in.
Sign up for the course today.
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THE TUESDAY TAKEAWAY 💡
Behaviour change is hard. As anyone who has tried to kick a bad habit will know, we need all the help we can get. So why not take advantage of some psychological tricks to help make tough changes stick?
One of the marvellous things you’ll learn about in behavioural science is something called the “Fresh Start Effect”. Read this blog post to find out what times are most likely to help you become whatever version of yourself you want to become!
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