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Dear marvellous you,


Happy Tuesday! and hello from Namibia,

We’re here running an AI workshop, so it’s only fitting that this week’s news newsletter is also about AI!

In
this week’s podcast episode, I’m joined by the wonderful AI expert, Conor McCarthy, to decode the buzzword defining business this year: Agentic AI.


We move past the hype of chatbots and explore how to build systems that actually do the work for you, from fixing your inbox to building software while you sleep.


Three things you’ll take away:

  • The “Brain in a Jar” Theory: Conor explains why most of us are stuck at Level 1 with AI, and how giving your chatbot “limbs” changes the game entirely.

  • The Claude Bot Warning: A cautionary tale about what happens when you let an AI agent make decisions.

  • The “No-Code” CTO: How the CTO of a major AI company hasn’t written a line of code all year, but is building more than ever.


It’s less about future gazing and more about the simple tools you can use right now to get your time back.


Enjoy the listen and big love your way,


Chris & the 42courses team x


P.S. If you want to get hands-on, we’ve just updated our AI for Marketers course with a brand new section on Agentic AI, AI Search, and AI Ad effectiveness, perfect if you want to stay ahead of the curve.






COURSE OF THE WEEK 🏆

Every industry is being impacted by AI, and marketing is right at the centre of the revolution.


In AI for Marketers, some of the world’s most innovative leaders and practitioners reveal how you can stay ahead of the curve and use AI to supercharge your creative and strategic work.


What You’ll Learn:

Expert Prompting: Craft high-level prompts that get the best possible results from AI.

Ethical Strategy: Navigate the legal considerations and limitations of AI to use it wisely.

Future-Proofing: Anticipate what’s next in the industry to stay indispensable.


This course is for any marketing professional looking to better understand and use AI more effectively and efficiently.