Weekday Wisdom: New AI course updates 🤖

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Dear knowledge seeker,

You made AI for Marketing course our #1 bestseller. To say thanks (and because AI moves faster than a caffeinated squirrel), we’ve just added four brand new lessons:

1. Vibe Coding: How to build apps with zero coding skills. Just vibes.

2. GEO: Learn how to make sure your company shows up in AI search.

3. Agentic AI: How to build AI agents to automate your workflows.

4. AI Advertising Effectiveness: Learn the latest research on the effectiveness of AI Ads to help make sure you're not adding to all the AI Slop.

3 Reasons To Take This Course Now

1. We all need to get really good at using AI fast…this will help with that.

2. It’s quick to take and enjoyable.

3. To celebrate the updates, for this week only, use the voucher code AIAIAI at checkout for a special rate.

Sold! Take me now.

We’re also hard at work on two new AI courses. Here’s a brief taster of what these courses will cover:

AI Behavioural Change

We all know we should be using AI, yet most of us are stuck in the "Intention-Action Gap", that magical place where we promise to be productive but just end up scrolling social media instead. This course bridges that gap. We combine the smartest insights from Behavioural Science to help you (and your stubborn team) embrace and get the most out of AI without the panic attacks.

Key Takeaways:

The Brain Block: Why we resist AI and how to hack your own habits.
Smarter Adoption: Use Behavioural Science to get smarter insights, ideas and agents.
The BS Detector: How to spot AI errors and avoid the "echo chamber."
The Human Upgrade: How to hire and manage for curiosity, not just code.

Register Interest Now

AI for Creative Thinking

This course is your shortcut to creative AI brilliance. We won’t teach you "how to use chatbots", we’ll give you a rock-solid system to go from a dusty brief to a shiny final product faster than you can make a coffee. You’ll leave with a stash of prompts and creative mental models that actually work, ensuring your output is less "robot gibberish" and more "creative genius."

Key Takeaways:

- The 4 distinct roles AI plays in the creative process.

- How to build a stash of reliable creative prompts.

- Use AI to critique your work (without hurting your feelings).

- Turn your one core idea into a dozen different formats (sweat the assets).

Register Interest Now

WHAT MAKES THIS AD GREAT 👏

Instacart Super Bow

To be honest, we just thought this was funny. Sometimes advertising doesn’t need to be more complex than that… hopefully there will be some more good ones this weekend for the Super Bowl.

Big love,

Chris & The 42courses Team x

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42courses · 7 Francis Grove · London, SW19 4DW · United Kingdom

Bonus Dad Joke:

What do you call a fake noodle? An Impasta.

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