Happy Tuesday,
Why do we think food tastes better when served with heavy cutlery? And why do we trust a vacuum cleaner more just because we can see the dust inside?
In this week’s episode, I’m joined by behavioural science legend Richard Shotton to dismantle the psychology behind the world’s biggest brands. We discuss his brilliant new book, Hacking the Human Mind, and uncover the invisible nudges that dictate our wallets.
Three things you’ll take away:
The "Tapper" Experiment: A classic study that explains why your customers probably don't understand you.
The Dyson Effect: Why advertising your 5,127 failures is actually a genius marketing move.
The AI Price Drop: New research shows why labelling work as "AI-generated" can crash purchase intent by 61%.
It’s less about academic theory and more about practical hacks you can use today.
Enjoy the listen and big love your way,
Chris
P.S. If you want to dive deeper, grab a copy of Richard's book, Hacking The Human Mind. It's a joyous read.
P.P.S. Good news! Richard will be running one of his brilliant Behavioural Science for Better Marketing workshops from Mon 16 Feb 2pm - Tue 17 Feb 5pm GMT.
This small group, virtual workshop is designed to help you apply the latest insights to marketing in ways that actually work. It’s hands-on, deeply insightful, and most importantly, fun.
You can grab a discounted rate by emailing Richard directly here. 🍾
