Hello there you curious soul,
Welcome to this weekβs edition of Weekend Reads!
Cannes Lions 2025 draws to an end today and weβve been keeping track of all the winners on our blog which weβve linked to below.
A highlight of the festival was this great presentation The Long And The (Short) Form of It by System 1 explaining how short-form entertainment content builds brands.
In other news, we have the most mind-blowing coincidences in history, robots moving an entire housing block, and two railway employees who built secret apartments in railway stations.
So grab a drink, relax in your comfiest chair, and dive in.
As always, big love,
Chris & the 42courses team x