Greetings, fellow Information Enthusiast,

Whoosh! And another week goes by. We hope you've had a good one. 

Well, what do we have in store today?

How about Nike's first-ever 'Just Do It' ad, a study showing Dad jokes serve a higher purpose, the early pitch decks of billion-dollar companies & more. 

Here's to another edition of Weekend Reads landing in your inbox. Boom! 

As always, big love,
Chris & the 42courses team x 

• Study shows Dad jokes serve a higher purpose than making us cringe. No excuse needed now when cracking bad puns. Have at it! 😹

• My miserable week in the happiest country on Earth. Does the annual World Happiness Report measure the wrong stuff? 

• Interview with master documentary filmmaker Werner Herzog. If you're interested in film and the genius that is Werner Herzog, you'll enjoy this 60 Minutes interview.

• The early pitch decks of 29 startups before they became billion-dollar companies. Amazing what a few PowerPoint slides are worth! 🫢

• The very first Nike 'Just Do It' ad. Some thirty years and $86 billion later. One of the most successful taglines of all time. 

• 1502 – Christopher Columbus sets sail from Cádiz on his fourth and final voyage to the New World. ⛵

• 1914 – US President Woodrow Wilson proclaims the first official Mother’s Day. 💐

• 1932 – Piccadilly Circus in London lights up with electricity for the first time, giving neon its moment. 💡

• 1941 – British codebreakers at Bletchley Park crack German spy codes after capturing Enigma machines. 🕵️‍♂️

• 1958 – Alfred Hitchcock’s Vertigo premieres, turning dizziness into a cinematic masterpiece. 🎥

• 2012 – Mark Rothko’s Orange, Red, Yellow sells for $86.9 million, breaking records for contemporary art. 🖼

• 2019 – Australia prints 46 million $50 banknotes with a typo, misspelling “responsibility” as “responsibilty.” Ooops! 💸