True Magic | Weekday Wisdom 🚀

← Archive LinksTrue Magic | Weekday Wisdom 🚀 · 2025-04-01← Older Newer →

Hello you magnificent myth-buster,

Breaking news - a Bonobo Chimpanzee has successfully learnt how to play Stairway To Heaven on the electric guitar! Jimmy (the chimp) previously "failed" to learn Wonderwall, but scientists now believe that he simply refused.

Okay fine... April Fool’s! But here's something that is real and almost as magical: The new age of image generation.

From Chat GPT and Sora, to Google's Gemini, to Reve Image, there are a bunch of free tools that you can use to create the most incredible images you can imagine. The best thing you can do right now? Go play 🎨

Big love,
Chris & the 42courses team

THE TUESDAY TAKEAWAY 💡

AI may be changing all the time, but Ethan Mollick remains consistently excellent at explaining it to us mere mortals.

Hi latest blog post takes you through a visual journey that demonstrates exactly how the new multi-modal image generation tools are better than their clunky predecessors, and gives you some pretty amazing ways to try it out for yourself.

This read is worth your while, we promise.

COURSE OF THE WEEK 🏆

If you’re a marketer in 2025 and still figuring out how to properly use AI… you’re not alone. But you're missing out on a powerful tool.

That’s why we built AI for Marketers - to help smart, curious people like you truly understand what AI can do right now, and how to use it to be faster, better, and more creative in your work.

Taught by some of the most innovative minds in marketing and tech, including Ali Rez, Benedict Evans, and Anthony Kennedy, the course is packed with:

Global case studies that show AI in action
Practical tools, tips and frameworks you can use instantly
Exercises to help you apply what you learn to real marketing challenges

Whether you want to generate ideas quicker, write sharper copy, build better strategies, or just not get replaced by a robot, this course is your playbook.

Here's what one of our learners had to say:

“Absolutely invaluable. If you’re in advertising and want to stay competitive, you need to understand AI. And this course helps you do that brilliantly. Highly recommend.”
— Magnus H. ⭐⭐⭐⭐⭐

WHAT MAKES THIS AD GREAT

Coca-Cola’s “Create Real Magic” campaign (2023) was a bold blend of nostalgia and new tech.

In 2023, Coke built a custom AI tool with OpenAI and Bain, and gave digital artists access to some of their their iconic visual assets (the glass bottle, the Polar Bear, Santa, etc.) Using GPT-3 and DALL·E, they could submit their AI-generated artworks for a chance to see them on digital billboards in Times Square in New York, and Piccadilly Circus in London.

Consumer-generated content is actually surprisingly hard to get and manage, but Coca-Cola handled this expertly, and was able to join the AI conversation in a relevant, interesting, and joyful way.

AND they got some incredible artwork!

If you love good ads like we do, learn how to make them in our Advertising Masters course.

Copyright © 2025 42courses, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Bonus joke: What do lawyers wear to work?
Lawsuits 🤭