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Human brains have evolved to notice what's different. The odd one out. So the number one goal for brands should be to stand out.
That's pretty hard to do, but Corona played it perfectly with this one.
They bought all the billboards on a busy street, and broadcast the sunset, effectively making the billboards disappear, and branding the sky itself.
It's an outdoor campaign like no other, and a true testament to thinking outside the box.
If you love good ads like we do, learn how to make them in our Advertising Masters course.
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