Hello you super storyteller!

Why do some stories make us laugh, cry, or buy things we don’t need, while others just fall flat?

This week, we had the absolute pleasure of speaking with Will Storr, the brilliant mind behind The Science of Storytelling and his latest book, A Story is a Deal. Will breaks down why storytelling is not just an art but a psychological contract - one that brands, politicians, and even our own brains use to shape reality.

As the late, great Terry Pratchett said, “People think that stories are shaped by people. In fact, it’s the other way around.” 

Big love,
Chris & the 42courses team x 

Have you ever wondered why some stories stick with you while others fade away?

In this episode of the 42 Courses podcast, we chatted to bestselling author Will Storr about the science of storytelling, exploring how narratives shape our world - from politics to marketing to everyday life.

We chatted about his new book, A Story is a Deal, why great ads often don’t mention the product, and how storytelling influences everything from leadership to love.

Watch it here, or listen to it here.