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Hello you witty wonder!
The great polymath, Isaac Asimov, once said, "The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny!'"
And so, this week, we're focusing on the beautiful combination of comedy and creativity 😂💡
From John Cleese to John Hegarty, creative legends the world over will tell you - the best ideas don't come from staring at a screen. They come from taking a moment to take life less seriously.
Chris & the 42courses team x
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THE TUESDAY TAKEAWAY 💡
You might know him from Fawlty Towers, you might know him from Monty Python, but you've definitely heard of the mastermind that is John Cleese.
What you might not know is that John Cleese has given a number of delightful and insightful classes on creativity, (allegedly to pay his hefty divorce fees), and they're as educational as they are entertaining.
We've done a round up of some of his best here: John Cleese on Creativity
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Getting the best out of your team is already a tough challenge. Getting the best out of creatives, however, can feel like herding tigers.
So, for any intrepid tiger herders out there, we'd like to offer you our course on CREATIVE LEADERSHIP.
It's all about teamwork, culture, and, of course, showing you ways to enable creativity and great ideas to flourish. If you ever need to work with other people and wish you could make your place of work a happier place then take this course, we guarantee it will help.
Award-winning professionals like Sir John Hegarty teach the course, and you'll earn an incredible certification from Cannes Lions too.
Here's what one of our learners had to say:
"If you have responsibility in a brand, organization, or a team, please take this course and begin to practice being a creative type of leader at least for yourself through your life journey, that is deadly essential" - Jawad S ⭐️⭐️⭐️⭐️⭐️
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David Ogilvy and Rory Sutherland both said that Direct Mail was their favourite advertising medium.
Whether a "DM" counts as direct mail is up for debate, but this inspired piece from Ikea definitely checked the boxes of being personal, relatable, and funny enough to put a smile on your face.
With only a five-character text, Ikea targeted insomniacs and playfully caught their attention with a message typical of booty-callers. They weren't offering sex, but something much better - a decent night's sleep at a discount for those who responded before 5am.
If you love good ads like we do, learn how to make them in our Advertising Masters course.
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