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This year's Super Bowl commercials left us...longing for a time when ads were actually clever. So here's a great one from the archives, written by Charles Saatchi himself.
The fact that this ad is ugly almost draws attention to the copy that is so good, it makes your hairs stand on end.
It literally inadvertently draws attention to Selfridge's summer sale, by casually, cooly, and ever so nonchalantly implying that people are so desperate to get in, they're willing to camp outside the store before the doors open.
It's a soft sell, sassy as hell, and social proof at its finest. Charles Saatchi makes the reader think, "damn, if so many people are willing to wait in line, I better check it out."
If you love good ads like we do, learn how to make them in our Advertising Masters course.
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