← ArchiveLinksTikTok, Reels, or Shorts? | Weekday Wisdom πŸš€ · 2025-01-21← OlderNewer →

Hello there, super champ!

The USA is doing an interesting little dance with TikTok at the moment, but it's worth remembering that the real heavy hitters are sitting quietly at the back, eating popcorn: Youtube and Instagram each have a much higher user base than TikTok, and their short video content offerings are only growing in popularity. 

But we want to know what you think!

So instead of running a poll, we've hidden a fun and interesting video behind the buttons below, and you just need to pick one! In other words, which is your favourite platform?

Happy voting πŸ€©

Chris & the 42courses team x 

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THE TUESDAY TAKEAWAY πŸ’‘

Have you ever been a meeting, and found yourself gawking in disbelief at the amount of time people are spending debating some petty little issue? Especially when there are actual problem to discuss?

Then you, my friend, have been a victim of Bikeshedding, and may be eligible for compensation.

Only joking (about the compensation part) but Bikeshedding is a real thing! Sometimes known by its other, more formal name of The Law Of Triviality, it explains why these banal conversations take up far more valuable time than they're worth.

Read all about it here.

COURSE OF THE WEEK πŸ† 

Every business faces challenges, from attracting new signups to growing the brand. Sales and marketing teams have limits, and this is where behavioural science steps in like your secret weapon.

APPLIED BEHAVIOURAL SCIENCE with Rory Sutherland provides a step-by-step guide to using psychological principles to solve problems and create value in any industry.

It complements our bestselling Behavioural Economics course by focusing on practical applications. In this course, you'll learn a simple framework to research, develop, design, and implement behavioural interventions to change behaviour.

Here's what one of our learners had to say:

"Concise, and informative, lots of very useful take aways that can be applied straight away along with some super case studies." - Paul L  οΈβ­οΈβ­οΈβ­οΈβ­οΈβ­οΈοΈ

WHAT MAKES THIS AD GREAT 

How do you get a die-hard Apple customer to switch to an Android?

That's a tall order and probably one of the toughest challenges in modern marketing, which is why we're giving props to Google Pixel for this ad.

Drawing on one of the most famous and controversial cases of "switching sides", Google got Sol Campbell (who left Tottenham Hotspur to join their fiercest rival, Arsenal) to calmly and confidently talk about the benefits of changing teams. After all, he should know.

Sometimes what makes an ad great is not the execution, but the strategy, and what was written on the brief.

If you love good ads like we do, learn how to make them in our Advertising Masters course.

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Bonus joke: What’s the difference between a poorly dressed man on a unicycle
and a well-dressed man on a bicycle?
Attire 
🀭
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