← ArchiveLinksThe Science Behind Changing Millions of Minds | Weekday Wisdom πŸš€ · 2024-12-10← OlderNewer →

Hello there, luminous learner!

"Every product tries to change human behaviour," says Matt Wallaert, our latest podcast guest, applied behavioural scientist, author of Start at the End, and all-around expert in making change actually happen.

During our delightful conversation, Matt shared why every project should begin with one big question: β€œWhat’s the outcome we really want?”

He talks about scaling change, the ethics of behavioural science, and why diverse perspectives are the best way to stay on track.

Listen to it here, or watch it here.

Big love, 

Chris & the 42courses team x 

COURSE OF THE WEEK πŸ† 

Every business faces challenges, from attracting new signups to growing the brand. Sales and marketing teams have limits, and this is where behavioural science steps in like your secret weapon.

APPLIED BEHAVIOURAL SCIENCE with Rory Sutherland provides a step-by-step guide to using psychological principles to solve problems and create value in any industry.

It complements our bestselling Behavioural Economics course by focusing on practical applications. In this course, you'll learn a simple framework to research, develop, design, and implement behavioural interventions to change behaviour.

Here's what one of our learners had to say:

"Concise, and informative, lots of very useful take aways that can be applied straight away along with some super case studies." - Paul L  β­οΈβ­οΈβ­οΈβ­οΈβ­οΈ

THE TUESDAY TAKEAWAY πŸ’‘

"Knowing when to use AI is a form of wisdom" writes the esteemed author of Co-Intelligence, Ethan Mollick.

Helpfully, in a recent blog post, he wrote a list of 15 Times to Use AI, and 5 Not To.

The "do" list includes things like using AI for work where you want a second opinion, or a trial-run response from an imagined persona.

The "don't" list includes areas of work where effort is the point, like giving a presentation on a topic as part of learning that topic for yourself.

(This is probably a good time to mention that all of our newsletters are written by humans, as tempting as ChatGPT's flashing cursor is πŸ˜‰)

WHAT MAKES THIS AD GREAT 

Good outdoor advertising is such a treat, and this one hits the bliss point.

Where most brands are terrified of their logo not being seen, Tesco took the bold route of removing it and hiding its brand name behind a cryptic puzzle!

Passers-by would be intrigued by the lack of obvious branding, try to work out what word these products spell, and experience a jolt of joy the moment they click that it's TESCO.

This is the curiosity gap at its finest.

What makes this ad great is that, after staring at it for a few minutes, people don't even realise they're looking at an ad.

If you love good ads like we do, learn how to make them in our Advertising Essentials course.
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Bonus joke: What did the Buddhist say to the hot dog vendor??
Make me one with everything 
πŸ˜‚