AI Eats The World (From Ben Evans!)

← Archive LinksAI Eats The World (From Ben Evans!) | Weekday Wisdom 🚀 · 2024-12-03← Older Newer →

Hello there, you brilliant brainiac!

It's that time of year again - you can't believe it's already December, you're secretly awaiting your Spotify Wrapped, and finally checking out the Black Friday deals you you put in your cart last week 😉 (Just look up for ours!)

It's also the time of year when Benedict Evans does his annual presentation on all things tech. As one of the teachers in our AI For Marketers course, we are proud to share his genius and predictions with you.

Please enjoy - AI Eats The World.

Otherwise, as always,
Big love,

Chris & the 42courses team x

COURSE OF THE WEEK 🏆

Creative thinking is one of the most valuable skills you can learn.

It allows you to solve problems, generate valuable ideas and set yourself apart from the crowd, making you harder to replace, no matter what industry you work in.

In this online CREATIVE THINKING COURSE, you will learn from experienced professionals how they go about the creative process.

You’ll understand how to deal with creative blocks, get in the right frame of mind to generate ideas, and ways to increase your powers of observation.

You’ll also discover why it is essential to get comfortable with failure, why constraints help not hinder the creative process and several killer techniques to aid your creative thinking.

Here's what one of our learners had to say:

"Wonderful course, everyone should learn to be more creative, it helped me solve some problems before I even finished the course!" - Katie de K. ⭐️⭐️⭐️⭐️⭐️

THE TUESDAY TAKEAWAY 💡

There's a new Behavioural Science book on the loose called "The Housefly Effect."

The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science, who we had the pleasure of interviewing.

This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. You'll learn about all things Behavioural Science, including the Dunning-Kruger effect, the role of manipulation in marketing, the importance of experimentation in understanding human behaviour, and much much more.

Watch it here, or listen to it here.

WHAT MAKES THIS AD GREAT

Yes, we love to hate Facebook (or Meta, if we must call them by their real name) but you have to admit, this ad for Facebook Marketplace is so clever, it makes us smile.

If you can make people think about YOUR brand every time they see somebody else's ad, you've won. Big time.

Meta did this without spending a cent, by giving away the red couch that some hot guy lay on in one of Calvin Klein's ads. Brilliant.

Watch it here.

If you love good ads like we do, learn how to make them in our Advertising Essentials course.

Copyright © 2024 42courses, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Bonus joke: What did one DNA say to the other DNA?
Do these genes make me look fat? 😂