Hello there, you marvellous thing!

I'm proud of many of our achievements (like launching the most amazing course on AI For Marketers,) but this one takes the biscuit:

In a spectacular showcase of original thinking, one plucky creative at FCB New York went to their Halloween party dressed as.....me!

The wonderful chap has no idea what I look like, but took his inspiration from these very emails. In fact, if you look closely, you'll notice last Friday's Weekend Reads in his hand 😂

Bravo, sir, and if anyone in New York is looking for a highly creative agency, you know where to go.

Big love,

Chris & the 42courses team

p.s. If you are this person, please email me so I can pop something nice in the post to you!

• Behavioural Science meets AI: Noam Brown's TED AI talk highlights how OpenAI's new o1 model uses "system two thinking" to revolutionise AI applications by prioritising innovation over speed.
   
• Scary-Funny - the new era of Halloween ads: Ads have been too serious for too long, but halloween is the perfect opportunity for brands to get a little bit silly and irreverent.
   
• The Skittles Spider: In a particularly strange and funny take, Skittles does what they do best this Halloween. *Not for arachnophobes.
   
• The value of a broken button: Lee Sklar is a living legend of bass guitar, who has a "producer switch" on his guitar that. does...nothing...in a beautiful. example of the placebo effect.
   
• The latest Tik Tok trend is...Rory Sutherland?? We've known what a start Rory is for years, but all of a sudden, Gen Z has discovered him on Tik Tok! Here's what Rory has to say about it.

• 1512 - Michelangelo's paintings on the ceiling of the Sistine Chapel in the Vatican are exhibited for the first time. 🎨
   
• 1604 - William Shakespeare's tragedy Othello is presented for the first time. 🎭
   
• 1755 - The Lisbon earthquake kills more than a quarter of the population. 🌍
   
• 1800 - John Adams becomes the first US President to live in the White House. 🏛️
   
• 1922 - Mustafa Kemal Atatürk takes Constantinople from Mehmed VI, proclaiming the Republic of Turkey and ending the Ottoman Empire. 🇹🇷
   
• 1968 - The Motion Picture Association of America introduces the film rating system (G, M, R, X). 🎬
   
• 1982 - Honda becomes the first Asian automobile company to produce cars in the United States, opening a factory in Marysville, Ohio, where the Honda Accord is the first car produced. 🚗
   
• 2012 - Google’s Gmail becomes the world's most popular email service. 📧
   
• 2023 - "AI" is named the most notable word of the year by Collins Dictionary. 🤖