Hello, you savvy sage!

It's an extraordinarily exciting day, because we are announcing the LAUNCH of our brand new course...AI FOR MARKETERS!! 🥳🎉🍾

Today it will be released to our VIPs in the 42club, and will be made available to everyone else next week. 

It's packed with fascinating case studies, top tips from industry legends like Benedict Evans, and all the tricks you need to know to get what YOU want out of AI. 

Pre-register for the course HERE, or, if you absolutely can't wait, just email us and ask nicely to be added to the 42club 😉  

Big love,
Chris & the 42courses team

P.S. It's Friday! Please enjoy the weekend reads below.

• The Order Of The Elephant: In Denmark, only the most elite, the most chivalrous, and those of the highest honour get to be part of this club...
   
• Thinking Like an AI: Wharton Professor and incredible author, Ethan Mollick, actually gets into the "mind" of an LLM and describes how they "think" in surprisingly simple terms
   
• Why "nothing new" can be a good lesson: Mark Ritson, the ever entertaining brand expert takes us through McCain's success and why going back to basics is worthwhile.
   
• Feel like a giant: From Hamburg, Germany, you can see, in exquisite detail, miniature versions of much of the world. How? You have to see it to believe it.
   
• AI can now create podcasts - of anything: Google has updated its NotebookLM tool to create a podcast out of any text that you upload. Why? To make it more entertaining for you to consume. Yes, really!

• 1521 - Holy Roman Emperor Charles V bans wooden buildings in Amsterdam and decrees that new buildings must be constructed from stone. 🏛️
   
• 1671 - Giovanni Cassini discovers Iapetus, a satellite of Saturn. 🪐
   
• 1932 - Benito Mussolini promises to remain dictator for 30 years. 🏛️
   
• 1960 - The first electronic wristwatch is placed on sale in New York City. ⌚
   
• 1995 - British pop-rock singer Cliff Richard receives his knighthood from Queen Elizabeth II, becoming the first rock star to be knighted. 🎤
   
• 2017 - The first fossil of an ichthyosaur, a 152-million-year-old marine reptile, is found in India, with reports published in the Plos One science journal. 🦕
   
• 2018 - The first work of art produced by artificial intelligence, "Edmond de Belamy," conceived by Obvious, sells for $432,500 at Christie's in New York. 🖼️
   
• 2021 - Elon Musk makes a record $25 billion in one day, pushing his estimated worth to $255.2 billion, likely making him the richest person ever, according to Forbes. 🚀
   
• 2021 - NASA scientists announce they may have detected the first planet outside our galaxy, located in the Whirlpool Galaxy (M51), 28 million light-years away. 🌌