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Hello there, you brilliant braniac!
With our new course on AI for Marketers just around the corner, we held a Q&A event with the brilliant AI consultant, Conor McCarthy of McCarthy Solutions.
If you missed it, here is the recording. Do yourself a favour and go pick up some super useful nuggets about AI!
And just because we like you so much, here's a treasure trove of insights from the Andreessen Horowitz AI report!
This week, however, we're talking about all things branding. So let's dive into that.
Big love,
Chris & the 42courses team x
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Do you work for a company?
Do you want to start your own business?
Do you have an online presence?
If you answered yes to any of these questions, then you are dealing with a brand, my friend, and our BRAND BUILDING course is for you.
In a world filled with information overload, the strength of your brand can make or break your success.
So whether it’s for your personal brand, your global franchise, or anything in between, this course will take you through the strategy, growth and maintenance phases of building a strong brand that stands out and lasts.
Sign up today to start building a better brand.
Here's what one of our learners had to say:
"Absolutely brilliant course exposed me to so many ideas, creative brands etc. I was most touched by the brilliant work of Josy Paul who was improving society in addition to marketing brands." - Shahriar P. ⭐️⭐️⭐️⭐️⭐
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THE TUESDAY TAKEAWAY 💡
It's rare when excessive swearing and a sh*t load of charm occur in the same person, but that's marketing maverick, Mark Ritson for you. He joined us for a podcast to chat about building brands in a noisy world and how to do it well.
Give this thoroughly entertaining and insightful chat a listen here.
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Few campaigns in advertising have left a mark like Sony Bravia's 2005 "Bouncy Balls" ad.
With 250,000 brightly coloured balls bouncing down the steep streets of San Francisco to the gentle tune of José González's "Heartbeats," it was a stunning spectacle that enthralled children and adults alike.
What made this ad great was its commitment to authenticity. In an era when everything on TV was made with CGI, Sony made the bold choice to use real bouncy balls, adding a tangible, almost magical quality to the film.
And it stood out, which is always the most important thing in brand advertising. Watch it here.
If you love good ads like we do, learn how to make them in our Advertising Essentials course.
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