From Dave Dye's Top 10 Ads of all time, here's why he thinks this is print ad from Wieden+Kennedy is one of the greats.
I worked on the Adidas global account for 5 years. And Nike before that. It felt like the ‘someone has broken a record’ brief came around almost weekly.
People worldwide have been working on that brief for the last 50 years.
W+K alone must’ve run a thousand plus ads on it. It’s hard to constantly find new ways to say it. The best version I did, with Sean Doyle, was an ad for long-distance Noureddine Morceli. It said, ‘Gold medals don’t make hills any flatter.’
But damn! How did we miss this? It was sitting there all the time.
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