New Courses Around The Corner | Weekday Wisdom 🚀

← Archive LinksNew Courses Around The Corner | Weekday Wisdom 🚀 · 2024-08-06← Older Newer →

Hello there, lifelong learner!

In a constantly changing world, the ability to adapt, innovate, and thrive is more important than ever.

As Herbert Gerjuoy so accurately predicted in the 1960s, "The illiterate of the twenty-first century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."

So we have some exciting news!

For the curious minds out there, as well as our beloved subscribers, we have not one, not two, but THREE new courses in the pipeline for you to look forward to 🥳

Keep your eyes peeled, and feel free to preregister for Behavioural Science For Life with Dan Ariely, AI for Marketers and Marketing.

Big love,

Chris & the 42courses team x

COURSE OF THE WEEK 🏆

According to Naval Ravikant, your most valuable business skill is your judgment. Honing this skill is essential to being a great strategist in any field, and this course can help you do that.

No prior experience is required, and this course is jargon-free. It will give you the insights and methods behind successful marketing strategies and equip you with practical tips and templates to plan, execute, and measure your own campaigns.

You will learn the fundamental methods, covering everything from the research phase to objectives, KPIs, customer journeys, briefing, and evaluation.

The best news is you’ll be learning from some of the industry’s best strategic leaders as well as getting exclusive inspiration from Cannes Lions’ award-winning case studies and research papers from the WARC archive.

Here's what one of our learners had to say:

"Great Marketing strategy 101 course - everything you need to know to start your carrier as a strategist." - Jan M. ⭐️⭐️⭐️⭐️⭐

THE TUESDAY TAKEAWAY💡

The world of Marketing is vast, but as usual, we're keeping it simple and we've got you covered with The Only Marketing Checklist You'll Ever Need.

Written by Mark Ritson, it takes you from diagnosis to delivery in 9 simple steps. It's the Swiss Army Knife of Marketing.

WHAT MAKES THIS AD GREAT

From Rory Sutherland's Top Ten Ads, here's what he had to say about this excellent print ad from Dos Equis.

"This is the campaign I would have most enjoyed working on as a copywriter.

A particular bonus is the second-end line. Alongside ‘Stay thirsty, my friends’, there is ‘I do not always drink beer, but when I do, I prefer Dos Equis.’

This is not only plausibly honest – the most interesting man in the world would not stick to one drink or one brand – but also is a neat expression of the findings of the Ehrenberg Bass Institute on consumer repertoires."

If you love good ads like we do, learn how to make them in our Advertising Essentials course.

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Bonus joke: What do call a sarcastic criminal landing an airplane?
Condescending 😂