← ArchiveLinksThe Ritual Effect | Weekday Wisdom 🚀 · 2024-07-30← OlderNewer →

Hello there, oh marvellous mind!

We have a brand new podcast to share with you, as well as our usual smorgasbord of scintillating snippets in today's Weekday Wisdom.

Michael Norton, the acclaimed author of The Ritual Effect and professor of behavioural science at Harvard Business School (who coined The Ikea Effect!!), joined us for a chat on our podcast 😊

Watch it here, or listen to it here for our discussion on the power of rituals in various aspects of life, from personal relationships to work teams to brands like Oreo, and some tips on how you can create your own.

Big love, 

Chris & the 42courses team x
 
COURSE OF THE WEEK 🏆 
One of the greatest, most universal, and longest-standing rituals that humans have ever known is storytelling.

From building a better brand to creating an award-winning ad to becoming a more likeable person, the skills you'll learn in our Storytelling course will take you far and even help you stand out in the age of AI. 

Industry experts like Keith Reinhard, Gabriela Lungu, and Rory Sutherland will show you how to craft stories that are engaging, memorable, and effective.

You will learn different types of stories, how to structure a story, and how to use language to create impact.

Not only that, but it's fun.

Here's what one of our learners had to say:

"This is such an excellent course. This motivates anyone to be a good story teller. The examples and the articles given are such a delight to learn about." - Sharan P . ⭐️⭐️⭐️⭐️⭐
THE TUESDAY TAKEAWAY💡
We can talk about the importance of stories until we're blue in the face, but what you really want are practical tips, right?

Well, here you go, 3 ways to take your stories from good to great!
WHAT MAKES THIS AD GREAT 
During the Super Bowl in 2013, the stadium lost power unexpectedly. With lightning speed, Oreo took the opportunity to create and share this simple ad on their social media accounts in a fantastic display of tactical advertising.

What helped them seize this opportunity was that they already had a strong brand voice and a well-established ritual that they could riff on. To add power to the punch, they knew that without any way of watching the Super Bowl, people flocked to their phones and social media, which made this ad spread like wildfire.

Oreo certainly won the Super Bowl that year.

If you love good ads like we do, learn how to make them in our Advertising Essentials course.
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Bonus joke: How many storm troopers does it take to change a lightbulb?
None. They're all on the dark side 
😂