Hello there you wonderful thing,
We've launched a brand new course, Biomimicry, and you can start right now!
Biomimicry offers you a creative edge by unlocking nature's innovative strategies. It helps you create world-leading design and innovation that works with nature rather than against it.
For today's weekend reads, we have some cheeky behavioural science at McDonalds, AI generated songs about biscuits, some wily wisdom from Dave Trott, and more.
Big love,
Chris & the 42courses team x
P.S. May the 4th be with you tomorrow!
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- Grand Theft Chalice: In an amusing new ad that is uncomfortably relatable for some of us...Stella Artois acknowledges the widespread theft of their branded glasses.
- The effect of touchscreens on McDonalds burgers: This sneak peak from the Nudge Podcast sheds light on why burger sales doubled when McDonalds introduced automated orders.
- Parity vs Differentials: From Dave Trott's blog comes an interesting perspective (for once 😉) on which marketing strategy you should take depending on who you're competing with.
- The best use of AI in biscuits: When last did a biscuit brand drop not one, but two playlists of original songs about their products? That's right, NEVER. Enjoy!
- A house is 3D printed...out of soil: Incredible advancements in 3D printing and biomimicry led to this house being completed in 200 hours. Take a look.
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9 Things That Happened On This Day - 3 May
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1469 - In Florence, Italy, the political philosopher and author Niccolò Machiavelli is born 📜
- 1913 - The first Bollywood film, "Raja Harishchandra" is released 🎥
- 1933 - James Brown, the Godfather of Soul, is born 🎤
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1937 - For her novel "Gone with the Wind," Margaret Mitchell receives the Pulitzer Prize for Fiction 📖
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1952 - The Kentucky Derby horse race is broadcast on television for the first time 🏇
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1960 - In Amsterdam, the hiding place of Anne Frank and her family during World War II is opened to the public as a museum 🏠
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1978 - A Digital Equipment marketer sends the first mass email to every ARPANET address on the US West Coast, marking the birth of spam 📧
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1997 - 42nd Eurovision Song Contest: Katrina and the Waves for the United Kingdom wins singing "Love Shine a Light" in Dublin 🎶
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2000 - The first GPS-aided geocache is placed 🌍
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