Hey there, you incredible intellectual!
We had an amazing time chatting with Phil Barden, the author of Decoded: The Science behind why we buy, last week. If you attended, we hope you enjoyed the Q&A, but if you weren't able to make it, you can catch a recording of it below.
In other news, progress in AI marches on and OpenAI has released some more samples of its new text-to-video prompt tool, Sora. Check them out with wide-eyed-wonder here.
Big love,
Chris & the 42courses team x
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ICYMI 👀
1. Recording of our Q&A with Phil Barden
How does value work? Are value and money the same thing? How are people reacting to the "cost-of-living-crisis"? The answers to all this and more are in this video of our wonderful Q&A with Phil Barden.
2. Podcast with the marvellous Bonnie Wan
Have you ever felt stuck in life? Well, Bonnie Wan figured out how to apply her skills as a strategist at the legendary agency Goodby, Silverstein & Partners, to life, and wrote a marvellous book about it called "The Life Brief". We chatted to her about it and you can Listen to the podcast here.
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COURSE OF THE WEEK 💡
What is copywriting?
It's the Just Do It, Because We Try Harder, and, For Everything Else There's Mastercard.
It's the headline and the description, the grammar and the idea.
Copywriting is the art of wooing with words, persuading with wit, and inviting your imagination on a magic-carpet ride of language. It's where creativity meets commerce, and it's a skill you can start learning today.
To help you realise your copywriting potential, we’ve worked with industry advertising legends like Steve Harrison, Vikki Ross, Kate Toon, Derek Walker and many more to create the ultimate online copywriting course. |
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THE TUESDAY TAKEAWAY 💡
Copywriting is much more than just the words in the ad, but sometimes, if you're lucky, the words in the ad can be oh-so-good.
One of the best ways to become a better copywriter is to read great copywriting, so please enjoy these ads written by Tom McElligott, one of the sassiest creative directors ever to put pen to paper.
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